Over seven years at ARTECHOUSE, I helped shape the marketing, sales, and partnership strategies that transformed a cutting-edge experiential arts organization into a nationally recognized cultural brand. Starting with group sales and tourism, I built and scaled a sales model that increased online sales by 25% and group sales by 200%, ultimately expanding the strategy across ARTECHOUSE’s locations in Miami, New York, and Houston with a 71% year-over-year volume increase.

As Director of Marketing & Sales, I oversaw advertising campaigns with major national and local accounts, drove exhibition and monthly revenue goals, and cultivated strategic partnerships with organizations including NASA, Destination DC, the National Cherry Blossom Festival, Bumble, and the University of Maryland. These collaborations generated national press, diversified on-site offerings, and elevated ARTECHOUSE’s profile as both a creative innovator and a tourism driver.

I also spearheaded institutional projects such as CRM implementation, database and ticketing transitions, Google Analytics infrastructure, and exhibition campaign evaluation, ensuring ARTECHOUSE had the tools to sustain growth. I launched a multi-tiered Annual Passholder program—single, family, and all-location tiers—that generated over $100,000 in revenue and strengthened loyalty.

As a leader, I managed and mentored a team of innovators in marketing, affiliate programs, and rental sales, while collaborating across operations, F&B, and digital teams to align campaigns and visitor experiences. I regularly served as a press spokesperson, representing ARTECHOUSE to the media and fostering direct relationships with artists and exhibition partners.

My work at ARTECHOUSE was defined by scaling revenue, innovating visitor engagement, and forging high-impact partnerships that solidified the organization’s role as a creative and cultural destination on both the local and national stage.

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