During my eight years at Ford’s Theatre, I grew from frontline ticketing into a leadership role overseeing one of the most dynamic group sales programs in Washington, DC. I managed relationships across the tourism, education, and hospitality industries, ensuring that Ford’s—an iconic American landmark—remained a must-visit destination for both domestic and international audiences.

As Group Sales Manager, I supervised and mentored a team handling more than 300,000 group ticket sales annually, streamlining operations and creating a strong foundation for revenue growth. I spearheaded FIT (Frequent Independent Traveler) contracts, coordinated cross-departmental logistics to elevate the visitor experience, and developed a suite of marketing tools—including monthly e-newsletters and seasonal brochures—that kept our partners engaged year-round.

I also led targeted outreach to tour operators, concierges, and educators, organizing events like Concierge Nights with the Washington Area Concierge Association and annual site updates for the Guild of Professional Tour Guides of DC. Representing Ford’s at national tourism trade shows and conferences allowed me to expand our reach, strengthen partnerships, and secure Ford’s reputation as both a cultural and historical destination.

Earlier in my tenure, as Ticket Services Supervisor, I managed a frontline team, troubleshooting ticketing systems, resolving patron issues, and ensuring smooth house operations. These early experiences gave me a deep understanding of customer service and operational efficiency, which I carried into my later leadership role.

Overall, my time at Ford’s Theatre was defined by building bridges—between visitors and history, between departments and staff, and between Ford’s and the broader tourism community—while driving sustained growth and exceptional guest experiences.